MZ Skin – Bespoke beauty: the customisable make-up promising perfection

MZ Skin

Lift & Lustre Golden Elixir Antioxidant Serum, £210

Do you love your foundation colour but wish it had more of a matte finish? Or that you could magic your beloved moisturiser into a tinted one? Or perhaps the shade isn’t right all year round or that eyeshadow looked so much more intense in the pot than on the eye?

If so, you might want to meet the beauty buys at the forefront of customisable cosmetics: the gels, drops and concentrates to change up what’s already in your make-up bag.

The idea of creating your own ‘perfect’ make-up isn’t new – consumers have been able to order custom blends from old-school celeb favourite Cosmetics à la Carte in London since 1973, for instance – but now there’s a wealth of products available to customise and be customised at home.

Whether to create the product you’ve never found off the shelf or something easily adaptable depending on how you feel, there are beauty add-ons to adjust not only colour, but texture, finish and benefits.

So if you’re always seeking something new because your skin’s needs change, you want something seasonal or you just haven’t found The One (or you did find The One and then The One was discontinued just because that’s what sadistic heads of cosmetics companies like to do), see below for our round-up of the innovative, transformative products on the market right now.

The high-end answer to this (and when talking gold tones, there’s always going to be one) is MZ Skin Lift & Lustre Golden Elixir Antioxidant Serum – a rich, hydrating formula, with hyaluronic acid and flower extract, that can be mixed with foundation for a luxury luminous touch.



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